Last Thursday, a package arrived on our doorstep from our friends at Free People. Inside was a well-traveled suitcase, bearing the FP Me logo. Opening the suitcase was like entering a pandora’s box – its contents were overflowing with photos – beautiful portraits, landscapes and postcards from around the world, capturing moments from various FP Me community members alongside a Polaroid Socialmatic camera.
Appropriately deemed, #FPInMyWorld, the campaign was born from a desire to peek into the worlds of Free People’s FP Me members. Who are these women? What do they love?
Enter: the Polaroid Socialmatic. The camera is Polaroid’s most recent creation, fully equipped with Android functionality to make it easier than ever to share and upload. On top of that, the camera offers fun photo editing abilities and instant printing.
For the #FPInMyWorld initiative, Free People selected participants around the world to receive the traveling suitcase, flying it from one location to the next and filling it with images from its contributors. Each participant was instructed to take a series of photos on the Socialmatic representing a piece of their world, capturing a moment that helps paint a beautiful picture of who they are. The photos were then printed directly from the camera and added to the suitcase before shipping off to the next recipient.
From NYC to Florida, Mississippi to Australia, Utah to London to Los Angeles, scope the photos above for a glimpse at where the traveling #FPInMyWorld suitcase has been, as well as the worlds of the creative people it has traveled with.
When it was our turn to add a piece of our world to the suitcase, we took to the streets of Venice, California, Socialmatic in hand. Here are some snaps from a CULT-inspired Saturday –
So where will Free People celebrate the end of the #FPInMyWorld journey?
CHICAGO! Join Free People Southport in Chicago on May 14th, 2015 from 4-7PM to view the collection of photos from the #FPInMyWorld suitcase. Dance to tunes from The Way Down Wanderers, enjoy a backyard BBQ, Polaroid photo booth, goodie bags, giveaways and more!
