Wedged between South American tourist hotspots Argentina and Brazil, lies an often overlooked destination – the smallest South American country of Uruguay. Boasting miles of sandy beaches and excellent surf, Uruguay is often overshadowed by the bustling nightlife and party reputation of its neighbors. In recent years, however, Uruguay has has become a hot off-the-grid destination for a number of celebrities and models looking to escape in more peaceful, countryside fashion while still absorbing a healthy dose of South American flavor and flare.
Pack your bags as we visit the sleepy, albeit enchanting, coastal fishing town of Jose Ignacio. Here, the sun is plentiful, the food is rich and the surf is constant. You’ll need plenty of light clothes for layering, hats to shade from the sun, and slip on shoes for going to and from the beach. Shop our Jose Ignacio picks below and #letsescape.